Nintendo president suggested that his company is on the verge of a major transformation. According to their statements during the next 10 years will focus on improving the quality of life through entertainment.
The executive spoke devices used like clothes, but they plan to jump to a platform QOL (Quality of Life or by “quality of life” in Spanish) that allows monitoring the health of its users without the need of equipment be dressed (he used the term “non-wearables”). Key to its strategy is to seek new markets and expand into areas previously unknown to the company.
The Nintendo DS and Wii were cited as products that successfully converted millions of consumers in players. Using Nintendo characters was another point touched. Iwata said it will license its rights to new partners. As for his strategy to survive in a world of smartphones and tablets, the president of Nintendo said they will use these platforms to lead consumers to Nintendo hardware launch games and dismissed them outright. The company will reveal more details about their non-wearables to monitor health during 2014 and the platform will be launched during the fiscal year ending March 2016.